yunus‐yoshimoto Social Action Co., Ltd.
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About Us

Yoshimoto Kogyo join hands with Professor Muhammad Yunus, recipient of the 2006 Nobel Peace Prize, to establish the "yunus‐yoshimoto Social Action Co., Ltd. (yySA)" on February 1, 2018.

yySA will develop businesses for the implementation and dissemination of “Yunus Social Business” advocated by Professor Muhammad Yunus. Yoshimoto taking the advantage of its strength, the power of entertainment = “laugh”, is able to establish that concept and technique in the livelihood culture Japan, Asia, and around the world.

“yunus‐yoshimoto Social Action Co., Ltd. (yySA)” will strive to enhance the collaborations up until now and “enjoy” while creating sustainable mechanisms.

About Yunus Social Business

The purpose is not maximizing profits as the traditional business model, but to solve social problems through business.

Unlike philanthropy, it is economically self-sustained, making it a sustainable and providing products and services that are accessible to the needy around the world.

We entertainers of Yoshimoto will work in accordance with the
“Seven Principles of Yunus Social Business”.

Seven Principles of Yunus Social Business
  • 1. Business objective will be to overcome poverty, or one or more problems (such as education, health, technology access, and environment) which threaten people and society; not profit maximization.
  • 2. Financial and economic sustainability
  • 3. Investors get back their investment amount only. No dividend is given beyond investment money.
  • 4. When investment amount is paid back, company profit stays with the company for expansion and improvement
  • 5. Gender sensitive and environmentally conscious
  • 6. Workforce gets market wage with better working conditions
  • 7. Do it with joy

Our Activities

  • Truck: All-You-Can-Pack Fujimaru
    This is a business that addresses the needs of the aging population in the mountain areas through a mechanism to distribute crops that go waste directly to elderly local residents who find it difficult to go shopping.
  • Tango Direct Sales "Vegetable Market"
    This is a business model where the comedians living in Kyoto deliver Kyotango's crops and share the agricultural
    experiences to consumers in order to provide a solution to the ongoing shortage of farmers in Kyotango City in Kyoto and also to solve the problem of disposal of non-standard crops.
  • Comedy Care Recreation
    In order to solve the labor shortage of the Elderly Care Industry, the comedians living in Tochigi Prefecture utilize the power of laugher to improve the environment of the workplace for users of the facility and staff.
  • Deep Sea Fish Furikake “The Miracle of Suruga Bay"
    Product development from deep sea fish which is a new specialty of Numazu that have not been effectively utilized.
  • Tatami disseminating Japanese Culture to the world
    Recovery of Tatami Cultutre
  • Cheering the Okayama Prefecture's One & Only Aquarium with “laughter”!
    Okayama / Shibukawa Marine Aquarium Revitalization Project
  • Omoshiroi Calligraphy Classroom
    Calligraphy Business that spreads the fun of writing letters by a comedian(level 7 calligrapher) to a generation who no longer write but use PC and smartphone to write characters.
  • Terakoya by Comedians
    Terakoya were private educational institutions that taught writing and reading to the children of Japanese commoners during the Edo period.
    This is an educational project where the Comedians teach “the fun of studying” in order to eliminate the growing academic disparity in Saitama Prefecture.
  • Creating a Reuse Community
    Comedians living in Nara Prefecture help household work and perform and then obtains goods that are no longer needed at home and sell them to those who need the goods.

Company Profile

yunus-yoshimoto Social Action Co., Ltd.
Address 〒160-0022 Tokyo, Shinjuku-ku, Shinjuku 5-18-21
Founded February 1, 2018
President and
Representative Director
Masataka Izumi
Board of Directors Masaharu Okada
Svendrini Kakuchi
Ayano Nishihara
Yasushi Hashimoto
Reiko Kunieda
Kimitoshi Kimoto
Hiroyuki Matsuno
Noritaka Endo
Capital 10 million Yen
Shareholders Yunus Center, Yoshimoto Kogyo Co., Ltd.
Business Description Promotion, consulting, business matching, planning and funding of Social Business
For Inquiries and Feedback regarding yunus‐yoshimoto Social Action,
please email on yysa@yoshimoto.co.jp.